Seasonal work and steady income: how to even out the quiet months

In Finland demand for services follows the seasons. Snow work keeps people busy in winter, yard work in summer, window cleaning in spring and autumn. The quiet months can be bridged with planning.

1. Know your own calendar

Look at last year's months: when was it busy, when quiet? If the business is new, ask experienced people in the trade or follow demand through the requests.

2. Offer more than one service

If you do yard work, you can offer snow work in winter. If you clean windows, you can offer deep cleaning before Christmas in autumn. More services even out the year, as long as you do them well.

3. Sell seasonal contracts

A seasonal contract, for example winter snow work or summer mowing, brings predictable income. Agree precisely the visit frequency, what a visit includes, the price and what happens in an exceptional season.

4. Market in advance

Demand begins before the season does. Snow work is agreed before the first snow, cottage preparation in early spring, party services in autumn. Be visible and ready to reply in good time.

5. Contact existing customers

A previous customer is the most likely new buyer. Remind them before the season with a polite message. Ask permission if you plan to send marketing messages. Marketing rules: kkv.fi.

6. Prepare financially

Keep a buffer in the bank for the quiet months. A bookkeeper helps you plan it to suit the size of your business.

7. Use the quiet time well

In the quiet time you can update your profile, buy equipment, train and take photos. The quiet season is investment time.

Example of a year

• Winter: snow work, indoor jobs.
• Spring: windows, yards, cottages.
• Summer: yard work, renovations, parties.
• Autumn: renovations, winter preparation, Christmas parties.