For providers 2 min read
Get your profile in shape: what customers want to see
A good business profile says briefly what you do, where and how. How to write the description, choose services and area, and keep the details up to date.
Your profile is your business card. The customer reads it when deciding whose quote to choose. A short, clear description is better than a long, vague one.
1. Business name and description
Write 2–4 sentences: what you do, for whom, in which area and what sets you apart. Example:
We do window cleaning and spring cleaning in the capital region. Over five years of experience with households and housing companies. We bring our own equipment and clean up after ourselves.
Do not exaggerate and do not promise what you cannot keep.
2. Choose services carefully
Choose only the services you really provide. You see requests only for the services you have chosen, so needless choices just fill the inbox and bring no customers. You can add services later.
3. Service area and radius
The service area is determined by a postal code and a radius. Think realistically about how far you are willing to drive for the price the customer pays. A smaller area means fewer but better-fitting requests.
4. Contact details and communication
The customer does not see your email or phone number, but the conversation takes place in the service's messages. Make sure your email works, because you get notifications about new messages and the status of your quotes.
5. Keep the details up to date
When you change the details of an approved profile, the change goes to an administrator for approval. Until then the old details apply. Plan changes in good time.
6. Check before you send
- Is the name spelled correctly?
- Is the description understandable without jargon?
- Are the services and the area up to date?
- Is the business ID correct?
What you do not write
- superlatives ("best", "cheapest"),
- promises you cannot prove,
- personal details the customer does not need to know.
Read also
- The quote the customer picks: three things decide
- How to get the first customers for a new business
- Business ID and sole trader: what a small business owner needs to know